DISCIPLINES

  • MARKETING

    The Marketing Discipline focuses on branding, content creation, and creative strategy. Apprentices learn how to develop campaigns, manage media narratives, and support promotional efforts for productions. Pupils work alongside marketing mentors to execute projects.

  • FINANCE

    The Finance Discipline focuses on budgeting, fundraising, and financial planning. Apprentices learn how to build show budgets, manage expenses, and cultivate relationships with sponsors and partners. Pupils gain hands-on experience supporting the financial foundation of seasonal events.

  • LOGISTICS

    The Logistics Discipline focuses on organizing schedules, managing communication, and coordinating production workflows. Apprentices learn how to serve as the central point of contact for teams, clients, and partners while ensuring seamless project execution.

Did

You

Know?

Analytical talent is just as vital as creativity in entertainment and fashion.

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WHAT IS MY FOCUS?

  • MARKETING

    • Learn branding fundamentals, visual identity development, and campaign strategy

    • Assist in creating content for editorial shoots, fashion shows, and social media

    • Study audience engagement, copywriting basics, and platform-specific storytelling

    • Support promotional campaigns for projects and seasonal productions

    • Learn how to plan and execute marketing timelines

    • Work with mentors to refine creative direction, messaging, and brand consistency

    • Build a professional portfolio during the apprenticeship season

  • FINANCE

    •    Learn how to create and manage budgets for seasonal projects

        •    Assist in securing sponsors and building relationships with partners

        •    Study financial planning, cost tracking, and project-based accounting

        •    Support fundraising efforts for seasonal events

        •    Analyze spending patterns and help optimize resources for each production

        •    Collaborate closely with logistics and marketing teams to ensure financial alignment

        •    Gain hands-on experience working with finance mentors on real project budgets

  • LOGISTICS

    •    Learn how to schedule, plan, and organize projects across departments

        •    Serve as a point of communication for students, mentors, clients, and partners

        •    Assist in creating production calendars, call sheets, timelines, lists

        •    Study workflow management and the operational structure behind creative productions

        •    Coordinate teams for shoots, shows, meetings, and seasonal events

        •    Support BOH, FOH, and team communication

        •    Build strong organizational and leadership skills while working directly with logistics mentors

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Schedule an informational meeting with a counselor at
admissions@urbanacademyfs.com.